Avocados From Mexico® Makes SXSW® Better by Bringing the Good Vibes with House of Goodness
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DALLAS, March 10, 2023 ~ Avocados From Mexico, the number one selling avocado brand, is bringing its digital House of Goodness to life with a pop-up at South by Southwest (SXSW) in Austin, Texas. The activation will bring good food, good health and good times to the festival.

Ivonne Kinser, Vice President of Marketing & Innovation for Avocados From Mexico said: "We're excited to be back at SXSW and can't wait for visitors to experience the goodness firsthand."

The House of Goodness is open to the public from 2-9 p.m. on March 13th and 14th at Lustre Pearl on Rainey Street. Guests can reserve their spot by visiting this link. Visitors will have the opportunity to tour the house, an immersive experience designed to bring Avocados From Mexico to life like never before! After their tour, visitors can interact with Avocados From Mexico through experiences like:

* Good Times Patio, where visitors can enjoy music from emerging artists and play Good Times patio games.

* The GuacBot Fortune Teller, an optimistic AI psychic who always sees good things in the future.

* The Magic Mirror, where guests can glow up by virtually trying on clothing in the one-of-a-kind Avocado Glow color. Outfits featuring the brand color are themed with Sonic DNA music genres that represent an audio expression of the brand, and music will play during each try on.

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* Mixed Reality Glasses allow guests to experience the origin of avocados in a whole new way.

* And—of course—unforgettable food experiences like walking tacos topped with fresh guac provided by Ranch Hand Catering and a limited-edition Sprinkles pecan-studded banana cupcake filled with a dulce de leche core and finished with a zesty dark chocolate avocado cream cheese frosting.

Kelly Burke, Associate Director of Brand Marketing and Strategy said: "For us, we're switching things up to take a unique approach—bringing our always good online experience to life in the real world through our SXSW pop-up."

To keep the fun going—and make sure that consumers outside of SXSW can get in on the goodness—the physical House of Goodness will be just one part in a 360-degree campaign. There will also be an ongoing garage sale where fans can take a physical piece of goodness with them determined by social currency: The person with the most likes/shares for each item wins! Additionally there will be shoppable recipe content in the House of Goodness kitchen available online as well as other interactive experiences for fans everywhere!

Avocados From Mexico is dedicated to bringing good times from SXSW festival to avocado lovers everywhere so don't miss out! To learn more about Avocados From Mexico visit www.avocadosfrommexico.com or follow them on social media @AvosFromMexico!

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