BDA ACQUIRES DALLAS-BASED IDEA PLANET AS PART OF ONGOING GLOBAL GROWTH PLAN AND CATEGORY EXPANSION STRATEGY
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Acquisition Extends BDA's Reach into the Quick Serve Restaurant, Video Game and Entertainment Categories

WOODINVILLE, Wash., June 16, 2022 /PRNewswire/ -- Bensussen Deutsch & Associates, LLC (BDA), the nation's premier Merchandise Agency™ for iconic brands including the MLB, The Home Depot and Mercedes Benz, today announced it has completed the acquisition of consumer insight and merchandise innovations agency, Idea Planet.

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