Braniff Airways Flying Into New Licensing Partnerships

DALLAS ~ Braniff International, a major airline from 1928 to 1982, and its brand licensing agency, Perpetual Licensing, have announced the execution of ten new licensing agreements in an effort to expand the Braniff brand. These licenses cover a range of products including Fine Art Lithograph Posters & Prints; Playing Cards; Branded Apparel, Watches and Diecast Models and custom order bespoke Aircraft Floor Models.

The Braniff brand is well-known for its collaborations with some of the greatest mid-century designers of the era such as Alexander Girard, Alexander Calder, Halston and Pucci. This could be considered one of the first designer brand "collabs" that are currently popular around the world.

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The diecast model partners include GeminiJets, Inflight200, Herpa and Goldvarg Collection. Atlantic Models and PacMin Studios will produce custom order large Braniff aircraft floor models. Stick No Bills holds the exclusive license for fine art lithographs and art prints while Art of Play will produce limited edition playing cards and Airportag will create a line of branded apparel.

These new licensing agreements are part of Braniff International's efforts to bring back their iconic brand into the marketplace.
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