Crown Royal Celebrates The Local Rodeo Community and Champions Its Royal Riders at Houston Rodeo

The award ~ The Houston Livestock Show and Rodeo (HLSR) is being sponsored by Crown Royal, and the whisky brand is taking the opportunity to show its appreciation for those who drive the rodeo community forward. The platform, titled "Hats Off with Crown Royal," celebrates the uplifting spirit of the rodeo community in Houston.

At HLSR, Crown Royal held six days of gratitude, including Armed Forces Appreciation Day (March 1), Black Heritage Day (March 3), and Go Tejano Day (March 12) at the Crown Royal Ranch in NRG Park. Consumers 21+ were invited to enjoy murals from local artists, Jeremy Biggers and Floyd Mendoza, live music, Crown Royal specialty cocktails, exclusive takeaways and were encouraged to participate in the Purple Bag Project.

"Generosity is at the core of Crown Royal," said Hadley Schafer, Director of Crown Royal. "It's exciting to be part of an event with so much rich history and give rodeo goers the opportunity to tip their hats to those who keep rodeo culture thriving."

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Crown Royal has also partnered with Houston-based lifestyle brand Premium Goods to create a limited-edition capsule collection that celebrates Houston's essence and rodeo fashion and culture with a Premium Goods twist. The collection was showcased at the Crown Royal Ranch throughout two weekends. Jennifer Ford, owner of Premium Goods said: "It's an honor and a real pleasure to partner with a brand that shares my values and sincere appreciation for our troops and their sacrifices for freedom."

Crown Royal has also brought the Purple Bag Project to the Crown Royal Ranch at HLSR. Consumers packed over 1,225 Crown Royal purple bags as "thank you" gifts for rodeo volunteers – those who work behind the scenes to bring life to Houston Rodeo.

The whisky brand has also honored three individuals with its "Royal Rider" award – Tory Johnson, Wesley Silcox and Garrett Smith – giving them a platform to tip their hat, say thank you to those who have made an impact on their rodeo journey and career.

Crown Royal invites consumers 21+ to tip their hats to those who are generous with their time in order to impact their communities. The brand reminds everyone that no matter how they decide to enjoy it this rodeo season, they should do so responsibly.
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