Expansion to 60 Direct-Operate Stores for Profitable Coffee and Bakery Brand Operating in USA & China: Chanson: Stock Symbol: CHSN)
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$CHSN: First Half of 24 Total Revenue of $7.5 Million and Operating at a Profit.

URUMQI, China - Txylo -- For more information on $CHSN visit: http://ir.chanson-international.net/

Well Established Provider of Popular Bakery, Seasonal and Beverage Products.

Positioned in the Global Bakery and Beverages Industries, Expected to Reach $692.9 Billion and $3.85 Trillion, Respectively, by 2032.

Sales Through Multiple Locations in China and The United States, Plus On-Line Digital Platforms.

Focused on Making Healthy, Nutritious and Ready-to-Eat Food Through Advanced Facilities Based on In-Depth Industry Research.

Store Expansion to a Total of 60 Direct-Operate Stores Across China and the United States by the End of 2024.

More Cash Than Total Debt, Reflecting Financial Stability and Reduced Risk for Investors.

Chanson International Holding (Stock Symbol: CHSN) is a provider of bakery, seasonal, and beverage products through its chain stores in China and the United States. CHSN currently manages numerous stores in China, and in New York City while selling on digital platforms and third-party online food ordering platforms. CHSN offers not only packaged bakery products but also made-in-store pastries and eat-in services, serving freshly prepared bakery products and extensive beverage products. CHSN aims to make healthy, nutritious, and ready-to-eat food through advanced facilities based on in-depth industry research, while creating a comfortable and distinguishable store environment for customers. The CHSN dedicated and highly-experienced product development teams constantly create new products that reflect market trends including vegan options to meet current customer demand.

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CHSN PRC stores manufacture the majority of bakery products in their central factory located in Urumqi, Xinjiang, China, prepare beverage products within the stores, and contract third-party manufacturers to produce seasonal products. The CHSN U.S. Stores bake bakery products, prepare breakfast, lunch and all-day brunch, bar food, and other light meals for eat in, and make beverage products all within their kitchen in the store. To ensure the quality and safety of their products, the PRC Stores and the U.S. Stores procure raw materials, including flour, eggs, and milk, from renowned suppliers with a record of consistently supplying high-quality raw materials over decades in the food industry. In addition, the CHSN PRC Stores and the U.S. Stores have implemented a rigorous quality control system covering their entire operation process and mandated internal training to improve their employees' awareness and knowledge of food safety.

Franchise Expansion of Coffee Brand Soul Song

On November 25th CHSN announced a collaboration with a leading local enterprise to expand its coffee brand, Soul Song, through a franchise operation model in Yili, Xinjiang, China. This milestone marks significant progress in the development of the CHSN Soul Song brand, further deepening its market presence and extending its brand influence in the Xin Jiang region.
In July 2024, CHSN celebrated the grand opening of a Soul Song café in partnership with Xinjiang Hengtai Investment Co., Ltd. at the scenic Nalati National Tourist Resort in Yili, Xinjiang. Soul Song's innovative "blend bean concept" highlights the art of blending, offering diverse flavors to suit every customer's unique taste. The CHSN café quickly became a must-visit destination within the resort, achieving daily sales of RMB 30,000, a record for single-day coffee-related sales at the location. This marks a CHSN debut in adopting a franchise model, partnering with distinguished local enterprises for mutual growth and success. Building on its growing influence in the Yili region, CHSN plans to open five additional Soul Song cafés by 2025.

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CHSN Makes Significant Strides in Store Expansion

On November 21st CHSN announced significant progress in its store expansion efforts, reaching a total of 60 direct-operate stores across China and the United States by the end of December 2024. This milestone reflects the CHSN commitment to accelerating business growth and enhancing its market presence in both China and the United States. In addition, seven more CHSN stores are currently in the process of securing business licenses, highlighting the strong momentum in CHSN expansion.

CHSN provides exceptional service and creating a cozy café ambiance, fostering relaxation and meaningful social interactions. Surpassing its previous goal of opening 3 to 5 directly operated stores annually, CHSN is now leveraging its exceptional in-store service to accelerate growth and scale operations at an unprecedented pace.

First Half of Fiscal Year 2024 Financial Results

On September 27th CHSN announced its unaudited financial results for the six months ended June 30, 2024.

CHSN First Half of Fiscal Year 2024 Financial Summary
Total revenue was $7.5 million, compared to $8.8 million for the same period of last year.

Gross profit was $3.1 million, compared to $4.3 million for the same period of last year.

Gross margin was 41.5%, compared to 49.2% for the same period of last year.

Net income was $0.02 million, compared to $0.3 million for the same period of last year.

Basic and diluted earnings per share were $0.002, compared to $0.027 for the same period of last year.