For The First Time, Disney Parks Takes The Stage at SXSW 2023

~ At South by Southwest (SXSW) in Austin, Texas, Disney Parks, Experiences and Products Chairman Josh D'Amaro showcased the company's commitment to innovation by pulling back the curtain on how Disney creates intentional environments designed for happiness.

During his presentation, "Creating Happiness: The Art & Science of Disney Parks Storytelling," D'Amaro shared unique and ambitious ideas that bring Disney stories to life and spark happiness for millions worldwide. He spoke of the company's 100-year legacy built on the intersection of creativity, innovation, and storytelling.

Disney Imagineers took the stage to share some of their ideas for creating immersive environments, sensory-provoking food and music, visual effects, interactions with favorite Disney characters and world-class service from Disney cast members. They also unveiled a brand-new prototype robot that incorporates motion-capture data to create performances that evoke emotion.

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The presentation also included a behind-the-scenes look at another blue-sky concept from Disney Imagineers that lets fans have a live conversation with pixie-sized Tinker Bell. It is the latest in innovations from Disney Imagineers to bring both big and small characters to life in new ways. The Hulk character who appeared at Disney California Adventure Park in 2022 was also on display for the audience. This unique exoskeleton allows performers to operate large non-human characters.

D'Amaro concluded his presentation by emphasizing that delivering more hope, inspiration and happiness is at the center of Disney's next 100 years. He said "We want to invent the future once again – together – drawing on a range of voices and perspectives that will help us continue to create even more happiness around the world."
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