Governor Abbott Congratulates Frisco As Tourism Friendly Texas Certified Community
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~ Frisco, Texas - Governor Greg Abbott has extended his congratulations to the City of Frisco for being designated as a Tourism Friendly Texas Certified Community by Travel Texas. This recognition comes after the city successfully completed a multi-step certification process in the inaugural year of the program.

The Tourism Friendly Texas Certified Community designation is a testament to Visit Frisco's commitment to developing tourism as an economic growth strategy. It also highlights their efforts to create more job opportunities and attract visitors from all over the nation and world to their community and to Texas.

Governor Abbott emphasized the importance of tourism in both local and state economies, stating that it supports one in 11 jobs across Texas. He also noted that travelers to and within Texas generate over $193 billion in annual economic impact and support 1.3 million jobs statewide.

He encouraged all communities in Texas to apply for this designation, stating that it will further promote local tourism and create more job opportunities across the state.

Travel Texas Director Tim Fennell also praised Frisco for its achievements, stating that the city has become known as a sports powerhouse and family-friendly destination. He highlighted popular attractions such as The Star, Toyota Stadium, KidZania, and the National Videogame Museum that draw visitors of all ages.

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Mayor Jeff Cheney expressed his pride in Frisco's recognition as a Tourism Friendly Texas Community, emphasizing how integral tourism is to the city's success. He mentioned popular activities such as shopping at Stonebriar Mall, attending sporting events like Frisco RoughRiders games or FC Dallas matches, and playing golf at PGA of America's Frisco campus.

Visit Frisco Executive Director Marla Roe expressed her excitement at earning this designation from Travel Texas. She stated that Frisco has long been a destination for families, sporting events, concerts, and more, with millions of visitors each year who love the community just as much as its residents do.

The Tourism Friendly Texas Community program is open to local governments or non-profit organizations that lead tourism promotion and development efforts. The benefits of this designation include the opportunity to strengthen relationships, educate local leaders on the importance of tourism, and learn about opportunities provided by Travel Texas and other state government programs.

For more information on the Tourism Friendly Texas Certified Community program, interested parties can visit gov.texas.gov/tourism-friendly-texas.

The mission of Travel Texas, under the Governor's Texas Economic Development & Tourism Office, is to promote Texas as a premier travel destination in out-of-state and international markets. This not only generates non-Texan travel to the state but also creates revenue and job opportunities for local communities.

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