Lady Justice Implores Lawyers to “Law Better” in New DISCO Campaign Through BigSmall
Txylo.com/10229555

AUSTIN, Texas ~ DISCO, a leader in AI-enabled legal technology, has launched a major new campaign encouraging law firms and legal departments to 'Law Better'. The campaign was created by London-based creative agency BigSmall and introduces DISCO's new campaign icon, Lady Justice.

The global campaign was shot by award-winning director Clay Weiner through production company Biscuit. It features Lady Justice stepping off her plinth and exhorting lawyers to get with the times, use DISCO and Law Better. The digital and social work continues the theme with Lady J promoting DISCO's AI-driven technologies and services.

Tom Furr, Chief Marketing Officer at DISCO said: "When it comes to technology, it's time for the legal sector to modernize itself and embrace innovation like other industries have. We're taking a humorous approach to get noticed, but the things Lady J gets angry about are all real-life frustrations that lawyers face every day of their working lives and which DISCO can solve."

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Tom Evans, Creative Partner at BigSmall added: "DISCO is a phenomenal product, so our mission is to make sure every lawyer in the world knows about it. With Lady J as the new face of DISCO's creative we hope to spread the word further and faster than ever before."

The integrated campaign was built on the brand strategy defined by BigSmall and the central brand idea of Law Better. It will launch in the US before rolling out to other markets later in the year. To watch the ad or learn more about the campaign visit DISCO.com/LawBetter.

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