RTIC Outdoors Revamps Entire Drinkware Line With Ceramic Lining And Enhanced Upgrades For Taste And Performance
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HOUSTON, Oct. 15, 2024 ~ RTIC Outdoors, a leading brand in premium outdoor gear, has recently announced the launch of its new drinkware line. The company is dedicated to providing customers with a great taste experience and has incorporated innovative features into their new collection.

One of the key features of the new drinkware line is the ceramic lining, which protects beverages from metallic tastes and odors. This ensures that customers can enjoy their drinks without any unwanted aftertaste. In addition, the drinkware is crafted with silicone bases for a soft and soundless landing when setting it down.

The lineup includes nine new products across four collections - The Essential Collection, The Road Trip Collection, The Outback Collection, and The Journey Collection. Each collection offers a variety of options for different beverage occasions and an enhanced drinking experience.

The Essential Collection, priced between $14.99 to $19.99, is designed for everyday use and includes color-matching lids. It features RTIC's core silhouettes such as the Essential Tumblers in 20oz, 30oz, and 40oz sizes, Essential Pint Tumbler, Essential Low Ball Tumbler, and Essential Coffee Mug.

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For those on-the-go, the Road Trip Collection offers various trendy styles with handles for easy carrying. This collection includes the Road Trip Tumbler in 30oz and 40oz sizes, Road Trip Travel Mug in 16oz and 20oz sizes, and the new 64oz Road Trip Tumbler priced between $19.99 to $44.99.

The Outback Collection is engineered for active lifestyles and features rugged designs suitable for all-day hydration in outdoor settings. It also includes color-matching lids and offers products such as the Outback Bottle in 32oz and 40oz sizes with an upcoming Outback Jug later this year priced between $19.99 to $49.99.

Designed specifically for on-the-go hydration, the Journey Collection offers slim, leak-proof, and easy-sip bottles. It includes the Journey Bottle in 16oz, 20oz, and 26oz sizes and the new 12oz Little Journey Bottle priced between $13.99 to $19.99. The Little Journey Bottle is designed for kids with an easy flip and go-lid and carrying ring for small hands.

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CEO of RTIC Outdoors, Bill Pond, expressed his excitement about the new drinkware line stating, "At RTIC, we are always looking to enhance our product lines and provide category innovation." He also mentioned that customer feedback played a crucial role in developing these innovative features while keeping the products affordable.

The new drinkware collection is made from 18/8 recycled stainless steel and features double-wall insulation with vacuum sealing to maintain cold temperatures for up to 24 hours and heat for up to 6 hours. Each product also includes a UV heat-protective layer to ensure reliable cold performance even in the sun.

Customers can purchase the new drinkware line online at rticoutdoors.com or find them on shelves at authorized retailers such as Walmart, Target, West Marine, and others in 2025. To learn more about RTIC Outdoors and their products, visit their website or follow them on Instagram @rticoutdoors. With a commitment to providing quality products at an affordable price point, RTIC Outdoors continues to innovate and elevate their customers' beverage experience.
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