San Antonio: Buy Local Season Starting November 27 Recognizes the Importance of Supporting Local-Independent Businesses

CONTACT: Caitlin Cowart, O. 210-207-3996

SAN ANTONIO (November 19, 2021) — During City Council A Session on November 18, 2021, Mayor Ron Nirenberg presented a proclamation designating November 27 through December 31 as Buy Local Season and November 27 as Small Business Saturday. The recognition coincides with the launch of the Economic Development Department's "Shift to Buy Local Campaign" which aims to bring greater awareness about the benefits of buying local and its impact on the economy.

"Shifting just 10 percent of household spending to local-independent businesses keeps a larger share of dollars in our region, stimulates a multiplier effect and creates new jobs," said Mayor Ron Nirenberg. "Small business owners and their staff have been at the forefront of the COVID-19 pandemic to keep services available to residents in a safe way. We recognize them for the hard work and sacrifice that they have endured and will continue to offer them support in a variety of ways."

Buying local creates prosperity for all. Choosing local retailers, restaurants and other service providers circulates $68 back into the economy for every $100 spent.  Local-independent businesses on average donate 2.5 (two-and-a-half) times more per employee to local charities. Keeping it local also reduces environmental impact and supports regional culture and identity. Source:

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"Our small business community needs support year-round especially as so many continue to be faced with the hardships of the COVID-19 pandemic," Brenda Hicks-Sorensen, Director of the Economic Development Department stated.  "I believe that a buy local strategy should be an ongoing effort to help shift the local culture in the direction of buying local. The launch of our "Shift to Buy Local Campaign" is focused on the holidays but our strategic efforts to support small businesses will be ongoing."

As a part of the "Shift to Buy Local Campaign," a Buy Local resource guide is underway and will serve as a hub for buy local resources to both business owners and consumers -

Concurrent efforts include The Buy Local Grow SA initiative, which launched in spring of 2020 and is provided in partnership with the Maestro Entrepreneur Center. The program supports local business owners by providing resources including a small business directory which can be found at

Filed Under: Government, City

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