SMOOTHIE KING REPORTS 34 NEW STORE COMMITMENTS AND 18 NEW STORE OPENINGS IN Q2 2024
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DALLAS, July 17, 2024 ~ Smoothie King, the world's largest smoothie brand and a pioneer in the health and fitness fast casual industry, has just released its Q2 2024 brand update. The company reported an impressive 18 new store openings and 34 new store commitments within the quarter.

The 18 new store openings span across various markets including Georgia, Texas, Maryland, Massachusetts, Tennessee, Florida, New York, Kentucky, Colorado, and Wisconsin. One notable opening is the new Atlanta location which is owned by rapper and long-time Smoothie King fan, 2 Chainz. This store was opened in partnership with franchisee Philip Jones at Atlanta's State Farm Arena in June 2024.

In addition to these traditional store openings, Smoothie King also announced its next non-traditional unit set to open this month at Terminal A of the Dallas Fort Worth International Airport. This will provide travelers with a convenient opportunity to enjoy nutritious and delicious smoothies while on-the-go.

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The majority of Q2's new store commitments (64%) were made by existing Smoothie King franchisees, indicating their confidence and excitement in the brand's investment opportunity. These commitments were made in eleven different states including Grand Rapids, MI and Toledo, OH where Smoothie King will be entering for the first time. The brand plans to open six units in Grand Rapids and five units in Toledo.

Smoothie King prides itself on offering a compelling investment opportunity for passionate entrepreneurs looking to enter the restaurant industry as franchisees. With over 500 franchisees across the country and a business model that has been perfected over 50 years, Smoothie King has been recognized as a top franchise opportunity by Restaurant Business' and Nation's Restaurant News' Top 500 lists.

Chief Development Officer Chris Bremer expressed his satisfaction with the company's growth in Q2 stating that it aligns with their strategic plan to expand their market reach and introduce their products to new customers across the country.

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In addition to their impressive store growth, Smoothie King also launched a new beverage category in Q2 - SK Refreshers. These iced-cold, lightly caffeinated fresh fruit beverages were introduced in May 2024 and are the first permanent menu addition since the launch of Smoothie Bowls in April 2023. SK Refreshers come in two flavors - Pineapple Mango and Strawberry Guava - and also offer a lemonade version for those looking for an extra burst of sweetness. These beverages are packed with real fruits, juice, Vitamin A and E antioxidants, and natural caffeine from green coffee beans.

All Smoothie King locations adhere to the brand's Clean Blends Promise which prioritizes great-tasting smoothies made with more whole fruits and vegetables while eliminating artificial flavors, colors, preservatives, and added sugars from many of their blends. This commitment to providing a more nutritious smoothie is evident through their strict "No-No List" of ingredients that are not allowed in their blends.

For those interested in learning more about Smoothie King and franchise opportunities, please visit www.smoothiekingfranchise.com. With its continued growth and commitment to providing healthy options for customers, Smoothie King is sure to remain a top player in the fast casual industry.
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