United Real Estate Continues North Texas Expansion with REAL Dallas Properties & Management Merger
Txylo.com/10282815

Trending...
DALLAS, July 30, 2024 ~ In a strategic move to expand its presence in North Texas, United® Real Estate has announced a merger between United Real Estate | Dallas and REAL Dallas Properties & Management. This merger will add 70 agents to United's Dallas operations, bringing the total number of agents in the region to over 800.

The merger also marks a significant shift for REAL Dallas Properties, as they transition from a traditional brokerage commission-split model to a transaction-fee model. Under this new structure, agents will retain 100% of the gross commission earned on each transaction. This change will put them in a better position to negotiate competitive client fees and ultimately win more business.

With this union, REAL Dallas Properties' agents will now have access to United's offices in Dallas, Fort Worth, Grapevine, Frisco, and Houston. They will also benefit from United's differentiating marketing strategies, support services, and advanced technology.

According to Luna Zenati, broker and co-owner of REAL Dallas Properties, the decision to merge with United was driven by their shared culture and commission model. She believes that this partnership will allow them to maintain their strong group of agents while gaining access to national resources at no cost. In fact, Zenati states that this merger is essentially giving their agents a raise and providing them with exciting new services such as PPO health plans, wealth management & retirement planning, LeadBoost, Marketing Hub and national training.

More on Txylo.com
Co-owner Nieke Valadez also highlights the benefits of United's fee-based model. With upcoming changes in the real estate industry, Valadez believes that this transition from a brokerage commission-split model to a transaction-fee model will give their agents more flexibility in how they do business. This means they can negotiate more competitive client fees and win more business regardless of market conditions.

Valadez also notes that as owners of REAL Dallas Properties, they often get caught up in daily brokerage activities which can take away from their focus on developing business relationships and recruiting. However, with this merger, many of those duties will be eliminated, allowing them to spend more time on what they love – real estate. This move positions them for growth and expansion, providing their agents with the resources they need to compete and win clients.

President of United Real Estate Rick Haase expressed his excitement about the synergies created by this union. He believes that Luna and Nieke's experience and positive energy will contribute to the company's growth and success in the Greater Dallas operations. Additionally, he believes that their agents will benefit greatly from United's services, support, and tools which will help elevate their businesses and improve client outcomes.

More on Txylo.com
Founded in 2011, United's fee-based model has proven to be one of the most successful in America. This has propelled the company's growth from being the 139th-largest brokerage in transaction count in 2019 to now ranking as the 8th-largest brokerage. The company has also been recognized multiple times by Inc. 5000 as one of the fastest-growing companies in the U.S.

United's fee-based model is considered an "industry disruptor" as it only charges agents a flat fee for every transaction instead of taking a percentage of their earnings like traditional brokerages. This approach is seen as a prime example of free enterprise within the industry, giving agents more control over negotiating costs for services rendered.

Despite a slowdown in U.S. home sales, United continues to experience success due to its product fit-to-market that benefits consumers every day. With this merger, both United Real Estate | Dallas and REAL Dallas Properties & Management are poised for even greater success in North Texas and beyond.
Filed Under: Business
Show All News | Report Violation

0 Comments

Latest on Txylo.com