Varsity Brands Strengthens Leadership Team with Two Key Executive Appointments
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~ Varsity Brands, the leading platform for team Sport and Spirit solutions, has announced the appointment of two new executives to its leadership team. Javier Idrovo has been named as the Chief Financial Officer, while Jim Baldwin will take on the role of Chief Legal and Compliance Officer and Corporate Secretary. These strategic hires are a testament to the company's commitment to growth, operational excellence, and industry leadership.

Idrovo brings with him a wealth of experience in financial leadership. He most recently served as CFO at Blue Triton Brands, where he played a key role in doubling profitability in under four years through strategic revenue management and process optimization. Prior to that, he held the position of CFO at The Hain Celestial Group, where he led global financial transformation initiatives. Idrovo also has a strong background in global expansion and operational improvements from his time at The Hershey Company and Dole Packaged Foods.

"Javier's track record of driving profitability and operational improvements will be invaluable as we continue to enhance our financial strength," said Adam Blumenfeld, CEO of Varsity Brands. "His expertise combined with Jim's deep knowledge in legal strategy, risk management, and compliance will help propel Varsity Brands forward while creating lasting value for our stakeholders."

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Idrovo holds an impressive educational background with a Master of Business Administration from Harvard Business School and a Master of Engineering from Harvey Mudd College.

Joining Idrovo on the executive team is Jim Baldwin as Chief Legal & Compliance Officer and Corporate Secretary. Baldwin brings over two decades of legal and compliance leadership experience to Varsity Brands. He previously served as Chief Legal Officer, General Counsel, and Corporate Secretary at Keurig Dr Pepper (KDP) for more than 24 years. During his time at KDP, Baldwin played a pivotal role in guiding the company's legal strategy for major acquisitions such as Snapple, Hawaiian Punch, Bai, and Core Water.

In addition to his legal expertise, Baldwin also led KDP's compliance, enterprise risk, and security functions. He oversaw responses to cyber threats, media crises, product recalls, and security risks. His extensive experience will further strengthen Varsity Brands' corporate governance functions.

A Dallas native, Baldwin earned his Juris Doctor from Southern Methodist University's Dedman School of Law and a Bachelor of Arts from Washington & Lee University.

These appointments come as John Hutchison and Burton Brillhart recently announced their retirement from Varsity Brands. The company is confident that the addition of Idrovo and Baldwin to the team will help drive growth and solidify its position as a leader in the industry.
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