YOOM AND ACTIVE THEORY ANNOUNCE SOUNDWAVES: A GLOBALLY ACCESSIBLE SXSW METAVERSE MUSIC CONCERT FROM MARCH 14-16
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The twelve participating artists have issued a joint statement about their commitment to virtual events as a way to better connect with fans, reach bigger, global audiences and boost creativity. They see the metaverse as one of music's next frontiers and are honored to be among the pioneers. Virtual events enable more people to come together and share in an immersive, innovative experience while also helping them reach a wider, global audience and connect with fans in new and exciting ways. As artists, virtual platforms also give them increased creative control over performances and more exposure – not just to fans, but to other musicians, producers and creators around the world too.
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SoundWaves will take place in a custom virtual space inspired by the famous 6th Street in Austin, Texas. Participants will be able to explore the metaverse space, chat with other attendees, view merchandise, and witness larger-than-life photorealistic music performances from a number of talented artists captured using YOOM's cutting-edge volumetric technology.
YOOM is deeply committed to making the metaverse accessible to everyone by bridging the gap that often comes with high-level and expensive technology. This activation gives artists the opportunity to connect with fans in new ways while allowing people everywhere to discover artists in a whole new dimension.
Active Theory's Co-Founder & Creative Director Andy Thelander said that SoundWaves is a virtual concert that showcases the latest tech from Active Theory, Dreamwave & YOOM; their goal is to represent the exciting future of bringing an artist's likeness & work into a socialized digital format.
As part of their presence at SXSW YOOM & Active Theory will also be hosting the panel "Creating a Music Experience in the Metaverse" on March 16 at 2:30pm at Room 18AB in the Austin Convention Center. Hosted by Michaela Ternasky-Holland from Games for Change; participants include rapper & music producer Verbal; Andy Thelander; & Diego Prilusky Head of Production & Creative of YOOM.
The future of music is here as YOOM & Active Theory bring together top artists for this unique virtual event at SXSW 2021!
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