TrueDialog Promotes Amanda McGuckin Hager to Dual Role of Chief Marketing Officer & Chief Revenue Officer
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AUSTIN, Texas, Sept. 25, 2025 ~ TrueDialog, a leading provider of enterprise-grade SMS texting solutions, has announced the promotion of Amanda McGuckin Hager to the role of Chief Marketing Officer and Chief Revenue Officer (CMO & CRO). As a highly experienced marketing professional, McGuckin Hager will now be responsible for driving end-to-end revenue strategy and execution, bringing together sales, marketing, and partnerships to accelerate growth and enhance customer value.

McGuckin Hager joined TrueDialog as CMO in August 2024 and has since proven her ability to build high-performing teams and align go-to-market strategies for rapid growth. With over 25 years of experience in both venture-backed startups and large technology companies, she has established a reputation for driving measurable growth. Her previous leadership roles include positions at Dell, Rackspace, SolarWinds, BlackLocus, Infochimps, and YouEarnedIt.

According to John Wright, CEO of TrueDialog, McGuckin Hager has made a significant impact since joining the leadership team. He stated that she possesses an intimate understanding of the company's customers and market and knows how to align sales and marketing for sustainable success. Wright expressed excitement about her new role as TrueDialog enters its next stage of growth.

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In response to her promotion, McGuckin Hager shared her passion for helping companies grow in a way that truly serves their customers. She also highlighted the importance of ensuring successful delivery of text messages in a secure and scalable manner. She expressed gratitude for the opportunity to serve in this dual capacity and lead an incredible team.

In addition to this exciting news about McGuckin Hager's promotion, TrueDialog also announced three new leadership appointments. Becky Banasik joins as VP of Customer Success with experience from several B2B technology companies such as TrendKite and DOSH. Erica Lanyon takes on the role of VP of Marketing with a background in marketing from SourceDay, SailPoint, Eloqua, and PlanView. Marc Vallido, a Sales Leader with a global sales background at 8x8, Indeed, and Rev.com, also joins the team.

TrueDialog has recently received several accolades, including being named the Best Overall Conversational Marketing Company in the 2025 MarTech Breakthrough Awards and a finalist in the 2025 Digiday Technology Awards for "Best Mobile Marketing Platform." The company has also been recognized as a G2 Grid Leader and Momentum Leader in SMS Marketing and made its debut on the Inc. 5000 List of America's Fastest-Growing Private Companies.

With these new leadership appointments and recent accolades, TrueDialog is continuing to expand its market presence and solidify its position as a trusted partner for businesses seeking effective communication solutions.
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